LOCALS WORLD
Discover the World Through Style, Story, and Soul
Locals World is a slow fashion and storytelling platform that celebrates local makers, conscious brands, and cultural creatives across the globe.
Manifesto: Expand Horizons, Cross Borders, & Open Doors and step into your power of infinite potential…
Who we are
Locals World is a slow fashion and storytelling platform spotlighting local makers, conscious brands, and cultural creatives.
For wanderers, creators, and conscious travelers who want more than just style — a deeper connection to the places and people that inspire us.
LOCALS CLOSET
Shop the Closet, Styled by the Road
From curated vintage to local artisan designs, the Locals Closet is a living archive of travel-inspired looks and small-batch pieces.
LOCALS JOURNAL
Stories from the Road
Go beyond the guidebook. Our Journal features local spotlights, creative interviews, and soulful travel reflections from cities across the U.S. and beyond. Each Designer we interview can be found on the Locals Closet tab. Our personal journal are blogs we write along the journey.
WORK WITH US
For Brands, Designers & Boutique Hotels
We create authentic content and meaningful collaborations for brands who care about storytelling, style, and soul. Whether you're launching a collection or spotlighting your city, let’s bring your vision to life.
UGC creation
Brand interviews/editorials
City-to-city campaigns
Creative direction & styling
BRANDS WE’VE WORKED WITH
Mary Coldsnow
Eli Corominas
Krop Jeans
Ison Sunglasses
Pítusa
Annie Rose
Locals World is more than a travel platform
It’s a global community rooted in human connection. Whether you're visiting for a few days or planting roots somewhere new, we help you see the world through the eyes of locals who get you.
We believe travel is a soul-shifting experience. That’s why our curated guides go beyond the usual tourist stops. We spotlight hotels, restaurants, shops, and hidden gems that align with your personality, lifestyle, and values—recommended by people who feel like instant friends.
Our thoughtfully crafted itineraries and community-based insights help you explore new cities in a way that feels personal, grounded, and full of purpose. From vibrant neighborhoods to wellness havens, we connect you to experiences that resonate deeply—because sometimes, it takes a new place to remember who you really are.
Lead the way. Discover the locals’ way.
What it is and who it’s for
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Founded by Valerie Jana, a traveling creative and stylist, Locals World began as a personal project rooted in curiosity—visiting new places, discovering local boutiques, and connecting with artisans whose work reflects a deeper rhythm of life
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...it’s a growing archive of city-based stories, curated closets, and collaborations that honor intentional living and the beauty of everyday style. (Includes brand storytelling, UGC content, boutique highlights, and curated closets.)
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Through community partnerships, brand collaborations, and editorial storytelling, Locals World invites you to see fashion not just as clothing, but as culture—a reflection of the places, people, and values that shape who we are.
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“This is for the wanderers, the creators, the women with sea-salt hair and city grit. The ones who live between worlds—and build new ones as they go."
Whether you’re a brand looking to collaborate, a designer ready to be seen, or a conscious traveler craving something real—welcome. You’ve found your people
