Who we are
Locals World is a slow fashion and storytelling platform spotlighting local makers, conscious brands, and cultural creatives around the world.
Founded by Valerie Smith, a traveling creative and stylist, Locals World began as a personal project rooted in curiosity—visiting new places, discovering local boutiques, and connecting with artisans whose work reflects a deeper rhythm of life. Today, it’s a growing archive of city-based stories, curated closets, and collaborations that honor intentional living and the beauty of everyday style.
Through community partnerships, brand collaborations, and editorial storytelling, Locals World invites you to see fashion not just as clothing, but as culture—a reflection of the places, people, and values that shape who we are.
"This is for the wanderers, the creators, the women with sea-salt hair and city grit. The ones who live between worlds—and build new ones as they go."
Whether you’re a brand looking to collaborate, a designer ready to be seen, or a conscious traveler craving something real—welcome. You’ve found your people.
Our Mission
To increase human-to-human connection. As a remote nomad, a dream of mine, I know the importance of having connection, and bringing meaning or purpose into our daily daily lives. I want my community to feel home is where the heart is. I want to achieve this for others through curated itineraries that bring people to explore the depths of local culture and meet locals along the way.
I also want us to become our higher selves,
because the world deserves that.
What We Do
We help women-led brands, creatives, and local businesses bring their visions to life. Through brand consulting, visual storytelling, and intentional design, we craft brands that feel magnetic—on screen and in real life.
We also curate hyper-local travel itineraries that support small businesses, women-owned brands, and local creatives. From booking the right hotel to sourcing your wellness rituals—we help you feel like a local, wherever you land.
And through Locals Closet, we showcase emerging designers, slow fashion labels, and artisan goods you can’t find in fast-fashion stores or crowded malls. These pieces are meant to be worn with pride, carried home with intention, and remembered long after your travels end.
Why We’re Here
To rewrite the narrative of travel.
To uplift local economies.
To celebrate women visionaries.
To create beautiful things with purpose.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!